Wouldn’t it be cool if you could 
have a CPA on speed dial...
one that gets you 
and your online business? 
it's so 1980s but…it IS pretty cool.
You started your business to have some fun and do the thing you love. 

You’ve made a few sales and have some money coming in but you also have a bit of money going out too.

Now there’s that nagging feeling of the unknown that’s keeping you up at night. 

You’re not sure where to start but what you do know is that you have questions and you need some help… 

Some sort of Done With You (DWY) solution where you can work with a CPA who specializes in working with online businesses... solopreneurs, creatives, coaches and consultants… just like you.

Someone that talks your lingo and can translate all that “accountant speak” into something meaningful to you.  
Can you relate to any (or all) of these?
Picture this. You started your business on a fluke almost. 

It's a hobby that has turned into something that is *gasp* making you some money. 

Now you have to put on your big girl panties and take it seriously, right?

You know you need your business to grow up. 

You know you probably should start using something more than a spreadsheet to keep track of your income and expenses but... 

You don’t have a clue where you should start.   
Do any (or all) of these sound familiar?
  • Overwhelmed by the choices - there are so many different accounting software packages out there, some desktop and some "in the cloud". So many choices, so little time. Which one will work best for you and your business? 
  • Fear & Avoidance - putting your head in the sand because you’re not quite ready to deal with the big leap from a hobby that you love to "real" business
  • Can’t afford it yet - you think you need a developer and/or an accountant to set everything up and link your website, your shopping cart, and your payment processor to your accounting software - maybe you do, maybe not. 
Let’s say you’ve gone out on a limb and set yourself up on an accounting software platform…but now what?
  • Not sure you've set up your money systems correctly, or if everything is linked and syncing properly so you just kinda push through and work with what you have.
  • Not sure what to do or when you should do it, so you do nothing. Waiting until the end of the year to categorize everything before you meet your tax guy or tax gal 
  • Not sure what your reports mean, so you don’t even bother looking at them. What do the accounting terms mean? What does the income statement mean anyway?
What if it didn’t have to be that way? 
What if you didn’t have to go it alone?
Introducing The Cents Club.  
It's a membership community that combines...

+  Training (how to put your money system together)
+  Workshops (how to implement new stuff)
+  Strategy (deep dive into your real numbers)

With The Cents Club & your put-together money systems, you can: 
  • Make More Moolah - Knowing how much you make on each product/service you sell will be an eye-opener for you...maybe a scary one. Once you know what it costs to deliver all the goodness you have to offer, you have a better baseline for what you should charge your clients…giving you the confidence to increase your pricing.
  • Build Your Team - Expanding the team & hiring folks, whether they are contractors or employees, can be super stressful but it's even harder to do when you're not sure when to do it or if you can afford to do it.  Knowing the inflows and outflows, as well as the timing of your cashflow will alleviate a lot of the stress and let you know when the timing is perfect for expansion. 
  • Investing In Yourself - All year-round, someone is popping into your inbox. Emailing you about some awesome course or mastermind or networking event that you just HAVE to attend to grow your business…Sure, it has the potential to help you grow your business but are you financially ready to make the commitment? Without using the plastic!  
But wait. There’s more… you’ll also be able to: 
  • Tie your tech tools together  - Being a solopreneur can be a lot of fun…but it can be a lot of work when you are doing everything manually. Tying your tech tools together creates a bit of automation magic that will free up some of your time and allow you to be a more productive.
  • Balance is better  - Bookkeeping can be scary when you’re going solo. Most days, you’re fine but every now and again…you may have a question or two. Or you just want someone to peek over your shoulder and “check your work”...
  • Keeping it in check and under control - Let’s be super honest for a moment, bookkeeping work is only fun for numbers nerds like me. If you want some accountability & checklists - what to do, why you need to do it and when to do it… you got it! 
Accounting software should be more than an invoice generation tool. Having your money systems together will change everything. 
This membership community is not meant to replace you in your business.

Tracking the money matters of your business is work. 

But it’s this work that will help you to make better business decisions and move your business forward... 

Using my some of my favorite tools, we're going to translate your money matters into a money system.

A money system that makes sense to you, gives you peace of mind and confidence to get out there even more and grow your bizness! 
 Why I Created This Community...
Hey there.  Have we met yet?
I’m Joyce M. Washington. I’m a certified public accountant but I’m not your typical CPA (or so I’ve been told). 

I got into this online biz game many moons ago to offer something a little out of the ordinary.   

Something that balances the unique with the traditional...a quirky mix of "big business" style accounting services with a splash of coaching & consulting. 

Over the years, I’ve been helping ladies (and gents) have the a-ha moments that deep diving into the numbers brings.  I live for these light bulb moments when my clients really “get it”. 

But as much as I love to do that, that brings up…the one thing bugs me… 

Hopping on consultation calls and chatting with ladypreneurs knowing that they aren’t ready for my done-for-you services and having to turn them away.  **insert super sad face**

That SUCKED.  Big time. It sucked so much, I just had to come up with something. 

Come up with a way to rock out with ladypreneurs (like you), help you get a grip on your money and learn how to maintain your books… 

Without being yet another training class or a bunch of webinars every month.  

There are so many membership programs out there, so many training programs out there. Things that take precious time away from your business building.
Instead of creating another place for you to learn how to do your bookkeeping, I wanted to create a community that holds you accountable, where you can really get to know YOUR numbers, and in short...get sh*t done!  

The Cents Club is more than having a CPA on call...more than having a bookkeeping tutor...more than having an accountability partner.  It’s all of that, wrapped into one. 
What you get when you join The Cents Club
  • Weekly Get’Er Done Emails - includes prompts + reminders + how-to tips… to start off your weekly planning.
  • Monthly Work With Me/Q&A Workshop Days - time set aside to get stuff done, without excuses. If you get stuck & are unsure how to proceed...just ping me & we’ll figure it out together - on the spot!
  • Quarterly Group Check-in Sessions - numbers on a page mean absolutely nada if you don’t dig in and decipher them. This is our quarterly post-mortem session where we dive into the numbers of your business...together! We celebrate the wins and figure out fixes unachieved milestones/benchmarks.
That’s kinda awesome but there’s more. Here are your bonuses...
  • Private Community - every good club has a clubhouse and a secret handshake, right? The Cents Club is no exception. This is a place for us to hang out and talk money strategies between our group calls (aka the growth strategy sessions).
  • Cents Library - just in case you miss a workshop or a strategy session, no worries. They will find a home in the video library.
  • Email Support - maybe you have a question in between strategy sessions. All you have to do is shoot me an email and we’ll work it out...together (do you see a theme here?)
And to get you started on the right track, here are a few one-time things we need to do to get started…
  • Detailed Money Systems Review - I’m going to take a look at your tech stack. What tools you’re already using, determine if they are talking to each other, and check out how we can streamline the processes and lower your expenses
  • Jumpstart + Money Systems Setup Session - this is like a new members orientation. During this one on one call (just me and you), we’ll discuss: where you are in your business, how the club can help you, what systems you’re using, how I can help you and answer any questions you may have AND setup Xero and link it to Stripe/Paypal, etc (or review of setup if they are already using Xero)
  • Customized Implementation Plan - this is your “what’s next?” roadmap. What to do in your first 30-60-90 days; steps to clean up your books (if they are messy), how to streamline your systems and connect everything and then how to maintain your system
Are you ready to grab control of your money systems?  Join The Cents Club!
The Cents Club DIYER
billed monthly
  • Weekly Get’Er Done Emails
  • Monthly Work With Me/Q&A Workshop Days 
  • Quarterly Group Check-in Sessions 
  • Private Online Community 
  • Unlimited Email Support 
  • Plus: Detailed Money Systems Review AND Jumpstart + Money Systems Setup Session AND Customized Implementation Plan

The Cents Club DIYER Plus
billed monthly
  • Weekly Get’Er Done Emails
  • Monthly Work With Me/Q&A Workshop Days
  • Quarterly Group Check-in Sessions
  • Private Online Community
  • Unlimited Email Support
  • Plus: Detailed Money Systems Review AND Jumpstart + Money Systems Setup Session AND Customized Implementation Plan
  • Day to Day Bookkeeping & Accounting Tasks - Done For You
  • Quarterly Financial Reports With Review Notes - Prepared For You
Note:   There are no cancellation fees or long-term contracts.
You may cancel your membership at any time.
Are you ready to grab control of your money systems?
Within the next 24 hours, you will receive your email receipt and your welcome email.
Inside your welcome email, you’ll find all the what’s next info…the links so that you can:
  • Schedule your 90-minute “Jumpstart + Money Systems Setup” session.& complete detailed questionnaire so that I can do my homework
  • Join the private community
  • Access to the video library
Have Questions?
What tools/software will I need?
Wordpress/Squarespace, Stripe, Xero

You don’t have to be a math wiz, however, to make the most of The Cents Club, you do need to have a website, a way to accept money from your clients and accounting software. The preferred mix that I use with my clients is Wordpress (or Squarespace), Stripe and Xero.
What tools/software will I need?
Because everyone's business needs are different, software fees are not included in the membership fee. 

You will need to sign up for Xero (and any other software you need).  The subscription fee for Xero ranges from $10-$100 per month.  Most of my clients are good with the $30/month subscription level.
You said I will connect my online tools together. Do I have to be techie?
Well, not really, however, you do need to know the basics. Things pertaining to having an online business (like how to navigate the dashboard of your website and Stripe or Paypal).  
Do you use the same processes & tools with your Virtual CFO clients and in your business? 
YUP. I use Xero every day. in my business and to monitor the finances of my VCFO clients.  

These aren’t tools and processes that I’m just throwing out at you without testing everything that I teach you in the membership community. 
I’m a service business. I’m a product business. I’m a (fill in the blank). Is this right for me?
Hellz yeah! If you’re confused about the money of your business but you’re not ready to turn the day-to-day bookkeeping matters over to someone else, this community is for you. 

Within The Cents Club, you’ll learn the basics of bookkeeping as well as how to connect various pieces of your online business into a money system AND you’ll know what it all means.
Can I get a refund if The Cents Club isn’t a good fit?
I want the members of the club to be happy campers, however, it’s the nature of the online world and since some reports and plans are customized for you, I have a no-refunds policy.  

Have Additional Questions? Shoot Me An Email...

Lauren Frost,
Founder of WordPerfectionist.com
Dollars and cents. Or Mindset. 
Joyce can talk in specific terms in dollars and cents or she can talk in terms of “mindset.”

Being able to combine the two is a great service…
Pat Romain,
Founder of PatRomain.com
It’s more than bookkeeping and accounting people!!
She really understood the inner workings of my business. 

Usually I have to do a lot of explaining when it comes to how I run my business or what my business even is but she got it right off the bat!

It’s more than bookkeeping and accounting people!!
Wesley Woods,
speaker and pastor
Joyce has a unique ability to filter out the “noise”.
Joyce is simply brilliant. She has the unique ability to filter out the “noise” that entrepreneurs experience when making pricing & business decisions.

She’s very thorough and helped me to see the big picture.

All of her suggestions were relevant, immediately actionable and helped me solve my pricing dilemma.

I would definitely recommend that you hire Joyce for a consulting session today!
Personal note...
Clearly, I have the gift of gab.  This is much longer that I wanted it to be.  

Since you're still here, a few things.  

I know that my way of communicating, my way of working with clients, and on and on...I know that it isn't everyone's cup of tea. 

Some people think that CPAs, accountants and bookkeepers (aka professionals) should do things the same way and that my way of doing things is well, not traditional.  And honestly, it's not meant to be.  

I left corporate America for the opportunity to think outside the box.  I didn't get out of the corporate box and start my own online business to then put myself into a box.  Go figure. 

I got into this online biz game because I want to do something different, to create something different that reaches the microbusinesses that most "big firms" (and small ones) ignore.  

So yeah... whatever.  *shrug*

If you want to rock out with me, understand your books, hang out with folks like you and have me on virtual speed dial when you have a question...I'm up for that challenge.  Let's rock! 

Join THE CENTS CLUB and let's get this party started.   

I look forward to working with you. 

Until then...laters! xx
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